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Shelby Holliday's Blog

Shelby Holliday is a graduate reporter for Palestra.net.

Shelby studied business in college, but she discovered her passion for broadcast journalism just months before graduation when she took up reporting for palestra.net.

While broadcast is her newfound love, the University of San Diego grad still loves finance and entrepreneurship. She also has a passion for fashion and traveling.

Her favorite part about working for Palestra is having the ability to explore and cover all types of subject matter, from business headlines and politics to surfing and shopping.

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    Problems In CarLand

    Shelby Holliday reporting from Detroit (2009-01-05 16:00:21)

    Source: http://www.youtube.com/watch?v=HYPqA4slnbQ

    I wish I could say things were looking up for the Big Three, but that'd be a big fat lie.

    Sales of American vehicles tanked in December, sliding THIRTY FIVE PERCENT. According to a New York Times article, they've hit their "lowest levels in nearly half a century." %%%%!!!

    Furthermore, these companies aren't producing. Chrysler has frozen production for at least a month, and GM is producing less than HALF of what it was this time last year.

    Now for the bad news... (that previous stuff was just a warm-up.)

    Foreign automakers are kicking the Big Three where it counts. Volkswagen and BMW are have already started planning how they will capitalize on the struggling American auto industry. Volkswagen is investing $1,000,000,000 in a new United States plant, and BMW is increasing its distribution network to sell more cars in the U.S.

    Both companies are also making new cars tailored to the American consumer.

    In the words of Fedde Le Grand, "Put Your Hands Up For Detroit."

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    Filed under Sports - Football Sony Gifts

    Shelby Holliday reporting from Miami (2009-01-04 01:24:52)

    Source: http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.printArticle&articleId=60900

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    On December 9, Sony announced that it was going to lay off 8,000 employees and close "five or six" plants around the world. The company also said that it would not renew the contracts of an additional 8,000 seasonal and temporary workers. After setting a record high earnings forecast in July, Sony warned investors that the future doesn't exactly look too bright.

    Some blame the PS3 for its poor performance while others point the finger at economic turmoil and decreasing demand for electronics. Whatever the case, Sony has not compromised its college bowl game giveaways in any way, shape or form.

    Let's do the math:

    NCAA rules allow for 125 bowl participants per team to receive up to $500 in goods. That's $125,000 in goods per game.

    Sony products will be in the gift packages for 11 bowl games, which means it could give away up to $1,375,000 in goods this year.

    Now we know that there are other goods in some of these packages, including iPods, backbacks, watches, and sunglasses. That means Sony can't truly gift $1,375,000 in product.

    However, the company has set up exclusive "gifting suites" in Miami, and it is giving away $300 in Sony product to every single participant in the Orange Bowl and BCS National Championship game. That is 75 GRAND right there!

    While it might not cost Sony $75,000 to manufacture all of the gifts for those two games, my point is this: how is a company giving away that much product if it is laying off as many as 16,000 employees and closing plants around the world??

    According to sportsbusinessjournal.com, "It’s all part of the continuing efforts by tech and electronics corporations to stay relevant in the eyes of the coveted, college-age demographic."

    Check out the article linked up top to find out more about who gets what, and BE SURE TO WATCH RYAN AND SEAN'S STORIES IN MIAMI!!! That have some kick-a$$ coverage of the BCS Championship so go to our football page right now!!

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    Top Ten Resolutions

    Shelby Holliday reporting from USA (2009-01-02 10:26:27)

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    This year, I am resolving to drink less coffee. (Maybe I could cut back to say, one or two cups a day? That is if my willpower is strong enough...)

    Regardless of whether you are a caffeine fiend, a couch potato, a junk food connoisseur, a chain smoker, or just an average Jane/Joe, you know there is SOMETHING that could improve your life, even if it's just going to bed 30 minutes earlier or taking a quick jog around the park.

    According to about.com, here are the top 10 New Year's Resolutions made on a yearly basis:

    10. Get Organized

    9. Help Others

    8. Learn Something New

    7. Get Out Of Debt (Wanna bet this one is shooting up to the top 5 in the midst of our wonderful economic recession?)

    6. Quit Drinking (Clearly this one wasn't made by college students. Or my boss.)

    5. Enjoy Life More (Good luck, Mr. Madoff.)

    4. Quit Smoking

    3. "Tame The Bulge" (As in fat bulge...)

    2. Fit In Fitness

    1. Spend More Time With Friends And Family

    Well folks, welcome to '09. Best of luck with your own resolutions... if you see me shaking in the business headlines, you'll know why!!

    HAPPY 2009!!!

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    Should We Bail Out The Press??

    Shelby Holliday reporting from USA (2009-01-01 13:42:08)

    Source: http://www.reuters.com/article/reutersEdge/idUSTRE4BU53T20081231

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    To say that newspapers are struggling would be an understatement... they're pretty much getting killed.

    The Tribune Co. filed for Chapter 11 just a few weeks ago, and the New York Times is doing anything it can to get some dough (like selling its stake in the Boston Red Sox and borrowing money against its headquarter building in Manhattan.)

    Other local papers like the Rocky Mountain News and the Miami Herald are also in trouble.

    But should the government bail the papers out?

    Many fear that government-supported media would take away the concept of free press. As one Quinnipiac professor said, "You can't expect a watchdog to bite the hand that feeds it."

    Should we run the risk of losing newspapers or should we give them government money to keep them afloat?

    -To read more, click link above-

    What do you think?

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    Viva (50% off to) Las Vegas

    Shelby Holliday reporting from Vegas Baby (2008-12-31 11:02:49)

    Source: http://southwest.com/cgi-bin/showItinerary

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    Anyone want to gamble?

    I just got an email from a USD friend- all flights to Vegas are 50% OFF on Southwest right now.

    You can travel to Sin City for as little as 35 bucks from places like San Diego. (I just checked fares from Columbus... a stunning $70 one way.)

    It's no secret that Vegas is doing terrible in this economic recession, but if travel gets cheap enough, I'm sure folks will flock for a weekend of debauchery. (Or basketball, if your school is in the WCC.)

    Click link above to book your flights. (I should be getting commission!)

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    Paris Hilton's $4,000 Spree

    Shelby Holliday reporting from Australia (2008-12-31 09:54:43)

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    I could care less how Paris Hilton decides to blow her fortune; if she wants to shop, let her shop.

    What does annoy me is her stupid response to critics who berated her for a 40-minute, $4G shopping spree in Australia.

    When charities attacked the socialite for blowing dough in these tough economic times, Paris struck back with this brilliant comment:

    "I'm in Australia, I think it's important to help out, you know, the economy out here, everywhere in the world."

    Maybe we should just start calling her Stimulus Package Paris. I wonder... has she ever donated money to a good cause? (And by "good cause" I do not mean a Louis Vuitton boutique.)

    On second thought, maybe those Louis stores would be a good cause... luxury brands are struggling, you know.

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    New Pepsi Logo

    Shelby Holliday reporting from New York, NY (2008-12-29 12:34:51)

    Source: http://www.nypost.com/seven/12282008/business/pepsis_caffeine_buzz_146168.htm

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    Is it just me or does this new Pepsi logo resemble that of Barack Obama's campaign?

    Hoping to target "Millennials," Pepsi is rolling out a new ad campaign this week with 8 monster billboards in Times Square. The company is also incorporating text messages and interactive billboards to reach young people... are they taking a hint from Obama's catchy campaign for Prez?

    If you go to refresheverything.com, Pepsi's campaign site, you will notice that the company is using words like "OPTIMISM" and "JOY." You will also see a blurb that says, "Every generation refreshes the world, with their ideas, talents, and the knowledge that they can do anything they set their minds to. This is where that spirit comes to life. A place to refresh our culture and our country."

    Sounds like CHANGE to me!

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